![]() ![]() Consideration of these four elements should form the basis of any good marketing strategy. ![]() The 4Ps of Marketing, often referred to as the Marketing Mix, are Product, Price, Place and Promotion. 6 What is Promotion in the 4Ps of Marketing?.5 What is Place in the 4Ps of Marketing?.4 What is Price in the 4Ps of Marketing?.3 What is Product in the 4Ps of Marketing?.So whether you have been ‘classically trained’ as a marketer and sat through lectures on the 4Ps, or whether you’ve trained on the job and haven’t formally read the theory, every marketer should brush up on the Ps and ensure they are covering the fundamentals that will help produce a solid marketing strategy. Before you start thinking about advanced digital tactics, or smart targeting options, you first need to establish a firm understanding of your 4Ps so you have the right grounding to make the best decisions about your marketing plan. ![]() The answer is yes! The 4Ps of Marketing (plus an additional 3 Ps which we’ll come to later) should still form the fundamental core of any good marketing strategy. But in our world of digital marketing, data and automation are they still relevant and valuable? They are a fundamental part of marketing theory that have been around for 70 years. Anyone who has read a marketing textbook or taken any sort of academic marketing course will know The 4Ps of Marketing well. ![]()
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